Bus Branding in Indiranagar
Indiranagar is one of Bengaluru's most established and upmarket localities, built around the 100 Feet Road and 12th Main high streets that have become the city's leading food, nightlife, and flagship retail belt. It mixes affluent residents with a large evening and weekend crowd, and it sits directly on the Purple Line metro. Buses run its high streets all day and feed the metro, so this page lays out what is inside Indiranagar, which routes pass through it, where the busiest stops are, and who the buses reach.
We hold exclusive partnership rights for bus branding across Bengaluru and the whole of Karnataka, so your Indiranagar campaign runs through one accountable partner from planning to proof of display.
Indiranagar at a Glance
- Indiranagar is an old, planned residential layout that grew into a premium commercial district; 100 Feet Road, once lined with houses, is now widely described as one of India's top food and beverage high streets, ahead of older pub belts like MG Road.
- The locality has direct metro access, the Indiranagar station on the Purple Line at the 100 Feet Road and CMH Road junction has run since 2011, so it is served by both rail and a dense bus network at once.
- Its draw is the curated retail and nightlife: flagship brand stores along 100 Feet Road, the pub and restaurant cluster on 12th Main, craft beer anchors such as Toit, and ethnic wear and lifestyle stores on CMH Road.
A branded BMTC bus works Indiranagar all day, seen by the riders on board and by every commuter, motorist and pedestrian around it, at a fraction of the cost of static outdoor.
Areas & Landmarks Inside Indiranagar
Three high streets and a couple of arterial roads carry the bus movement through Indiranagar, and they run straight past its retail, dining, and metro footfall. Buses on these stretches pass the flagship stores, the breweries, the hospital, and the metro mouth, which is what makes them the high-visibility routes.
| Category | Inside Indiranagar |
|---|---|
| Main roads & junctions | 100 Feet Road (Dr S. K. Karim Khan Road), 12th Main, CMH Road, Old Madras Road, Indiranagar Double Road, the Domlur Flyover end, and the Old Airport Road edge |
| Retail & high streets | 100 Feet Road flagship stores, 12th Main retail and the sneaker and lifestyle cluster, and CMH Road ethnic wear and commercial stretch |
| Dining & nightlife | The breweries, pubs, cafes, and restaurants along 100 Feet Road and 12th Main, with anchors such as Toit, and a wide cafe and patisserie scene |
| Hospitals & education | Chinmaya Mission Hospital, the ESI Hospital edge, New Horizon College, and Manipal Hospital close by on Old Airport Road |
| Residential clusters | Indiranagar 1st and 2nd Stage, the posh Defence Colony, HAL 2nd and 3rd Stage, Jeevanbhimanagar, Binnamangala, and Hoysala Nagar |
| Transit anchors | Indiranagar metro station on CMH Road, the Indiranagar BMTC Depot, the Double Road and 100 Feet Road stops, and the Old Madras Road corridor toward KR Puram |
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Bus Routes That Pass Through Indiranagar
Indiranagar has its own BMTC depot and sits on two major corridors, Old Madras Road and the 100 Feet Road link to Old Airport Road, so a wide set of routes runs through it between the city centre, the eastern suburbs, and the southern layouts. The routes below are the high-frequency ones covering the high streets, the metro, and CMH Road. Numbers and exact stops are simple to verify on Google Maps or BMTC route search by entering a from-and-to point through Indiranagar.
| Route number(s) | Connects | Key Indiranagar points covered |
|---|---|---|
| 138, 139 | Majestic to Indiranagar (KFC junction) | 100 Feet Road, Indiranagar Police Station and KFC junction, CMH Road |
| 201, 201G, 201Q, 201R | Cross town toward Domlur, Silk Board, BTM, and Banashankari | 100 Feet Road, Double Road, the Indiranagar depot, and the Inner Ring Road edge |
| 314, 314D, 314H, 314P, 314T | Majestic and city to BEML, CV Raman Nagar, and the Old Madras Road belt | CMH Road, 100 Feet Road, Indiranagar 2nd Stage |
| 295, 296 | Services along 100 Feet Road | 100 Feet Road (S. K. Karim Khan Road), the retail and dining stretch |
| 292 | CMH Road services | CMH Road, 100 Feet Road, Indiranagar 2nd Stage, Hoysala Nagar |
| 305K, 319E, 322A | City and suburb links via Indiranagar | CMH Road and the Old Madras Road corridor |
| K1 (trunk) | Trunk service through the central spine | Indiranagar Police Station and KFC junction, toward MG Road and the city centre |
| KIA-4, KIA-4A | Indiranagar to Kempegowda International Airport | 100 Feet Road and CMH Road, then on toward the airport |
- The 314 family on CMH Road and Old Madras Road, and the 100 Feet Road services such as 295 and 296, are the routes that thread the retail and dining core most directly, so buses on them get the densest crowd exposure.
- Because Indiranagar lies between the central business district, KR Puram, and the eastern tech belt, many through routes use Old Madras Road along its northern edge, adding traffic beyond the buses that start from its own depot.
Route numbers and coverage compiled from public BMTC route listings and map-based route search for the Indiranagar area; services and frequencies are revised by BMTC from time to time.
Major Bus Stops Inside Indiranagar
Stops line 100 Feet Road, CMH Road, and the Double Road stretch. These are the busiest, where retail, dining, hospital, and metro footfall meet, so a branded bus halting here gets long viewing windows from a waiting crowd.
| Bus stop | What sits around it |
|---|---|
| Indiranagar Police Station / KFC | The 100 Feet Road and CMH Road junction, the busiest node, ringed by flagship stores, cafes, and the metro mouth |
| Indiranagar metro station (CMH Road) | Direct Purple Line interchange feeding the high streets, with steady all day footfall |
| Indiranagar 12th Main | The pub, bar, and restaurant strip; the heaviest evening and weekend crowd |
| 100 Feet Road (S. K. Karim Khan Road) | The flagship retail and food and beverage spine running the length of the locality |
| Double Road Indiranagar | A central commuter stop linking the stages to the high streets |
| Chinmaya Mission Hospital | Hospital footfall on the 100 Feet Road stretch |
| Indiranagar BMTC Depot (Depot 06) | The depot where many routes start or terminate |
| Indiranagar 1st Stage | Residential and shopping edge toward Old Madras Road |
| Thippasandra / Thippasandra Market | A busy market and residential node on the eastern side |
| Jeevanbhimanagar | Residential belt feeding into the high streets |
| Binnamangala (RTO Office) | The CMH Road end with offices and steady through traffic |
Footfall & Bus Commuters in Indiranagar
- Indiranagar carries two distinct crowds: affluent residents across its stages and Defence Colony, and a large floating crowd of shoppers, diners, and pub goers that swells in the evenings and on weekends along 100 Feet Road and 12th Main.
- It is served by both the Purple Line metro and a dense bus network, with buses also acting as a feeder to the metro, so branded buses on these routes reach commuters and the high street crowd together.
- A separate bus ridership figure for Indiranagar is not published, but for scale BMTC sells more than 30 lakh tickets a day across the city, and Indiranagar's depot and high street density place it among the busier pockets.
- Weekend and evening congestion on 100 Feet Road, driven by the restaurants and pubs, means buses spend longer in slow traffic here, which lengthens the time the branding is in view of a stationary crowd.
Who Sees the Buses in Indiranagar
| Audience | Where they are in Indiranagar |
|---|---|
| Affluent residents | Indiranagar 1st and 2nd Stage, Defence Colony, HAL stages, and Jeevanbhimanagar |
| Shoppers and brand customers | The flagship stores and lifestyle retail along 100 Feet Road and CMH Road |
| Diners and the nightlife crowd | The breweries, pubs, and restaurants on 12th Main and 100 Feet Road, mainly evenings and weekends |
| Working professionals | Offices on CMH Road and along Old Madras Road, plus metro commuters passing through |
| Students and hospital visitors | New Horizon College, Chinmaya Mission Hospital, and the surrounding institutions |
| Service and gig workers | Across the stages, with heavy reliance on BMTC for daily travel |
How to run a BMTC bus branding campaign
Five simple steps from enquiry to a live, tracked campaign on Bengaluru's buses.
- 1
Pick your area & audience
Tell us the Bengaluru area or corridor you want to reach and who you're targeting, IT professionals, shoppers, students or residents.
- 2
Choose a format
Select a format, full bus wrap, rear panel, side panel or premium AC/Vajra service, based on your budget and the impact you want.
- 3
Select routes & bus count
We map the high-frequency routes and stops that cover your audience and recommend how many buses to brand.
- 4
Approve the creative
Share your artwork (or we help design it). We prepare it to BMTC specifications and get the approvals.
- 5
Go live & get proof
We print, wrap and deploy the buses, then share proof of display so you can see your brand on the road.
Bus Branding Glossary
- Full bus branding (wrap)
- A full vehicle wrap covering both sides and the rear of the bus, the highest-impact, most visible format.
- Bus back / rear branding
- Advertising on the rear panel of the bus, in the line of sight of traffic queued behind it at signals and junctions.
- Side panel branding
- Branding on one or both side panels of the bus body, facing pedestrians and parallel traffic along the route.
- Vajra / AC service
- BMTC's premium air-conditioned (Volvo / Vayu Vajra) services, carrying a higher-income commuter set on IT and airport corridors.
- TTMC
- Traffic and Transit Management Centre, a large BMTC bus terminal where many routes start, terminate and interchange.
- Depot
- The BMTC facility where buses are parked, serviced and from which many local routes originate.
- Dwell time
- How long a bus stays in view of a stationary crowd, at a stop, signal or in slow traffic, which lengthens brand exposure.
- Corridor
- A main arterial road (e.g. the Outer Ring Road or Hosur Road) that a bus route runs along, defining who sees the branding.
Bus Branding in Indiranagar, FAQs
Which BMTC bus routes are best for branding in Indiranagar?＋
Some of the high-frequency BMTC routes through Indiranagar are 138, 139, 201, 201G, 201Q, 201R, 314, 314D, 314H, 314P, 314T, 295, 296, among others, these cover the busiest stops and corridors. We map your campaign to the exact routes and buses that reach the audience you want.
Who will see my bus branding in Indiranagar?＋
Branded buses in Indiranagar are seen by Affluent residents, Shoppers and brand customers, Diners and the nightlife crowd and other commuters, through the working day and on weekends, both the riders on board and the road traffic and pedestrians around each bus.
How much does bus branding in Indiranagar cost?＋
Pricing depends on the format (full bus wrap, rear panel, side panel or AC/Vajra service), the number of buses and the campaign duration. Share your details above and we'll send a quote with volume discounts and a route plan for Indiranagar in a minute.
How do I start a bus branding campaign in Indiranagar?＋
Tell us the part of Indiranagar you want to reach and your budget, pick a format and routes, approve the creative, and we run the campaign and share proof of display. The quickest way to begin is to send an enquiry on this page.
What areas are near Indiranagar for bus branding?＋
Campaigns in Indiranagar are often combined with nearby areas such as KR Puram, Koramangala for wider reach across the corridor. We cover every major Bengaluru neighbourhood.
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Outdoor & Transit Advertising Specialists · Bengaluru
We plan, design and run BMTC bus branding campaigns across every major Bengaluru corridor, matching brands to the routes, formats and audiences that deliver the most visibility.
Planning bus branding on Indiranagar routes?
Tell us the parts of Indiranagar you want to reach, the 100 Feet Road flagship retail belt, the 12th Main pub and dining strip, the CMH Road and metro junction, or the Old Madras Road through traffic, and we'll help you pick the routes and buses that reach that audience.