Bus Branding in Yelahanka
Yelahanka is North Bengaluru's original satellite township, built by the Karnataka Housing Board in the early 1980s and now split into an Old Town and a New Town along Doddaballapur Road. It sits on the airport corridor, with Bellary Road and NH-44 running through it to Kempegowda International Airport, and is shaped by colleges, defence establishments, and fast growing residential layouts rather than a retail high street. Buses and the suburban railway carry most of its movement, so this page lays out what is inside Yelahanka, which routes pass through it, where the busiest stops are, and who the buses reach.
We hold exclusive partnership rights for bus branding across Bengaluru and the whole of Karnataka, so your Yelahanka campaign runs through one accountable partner from planning to proof of display.
Yelahanka at a Glance
- Yelahanka was the first planned satellite town of Bengaluru, also known as Yelahanka Upanagara or Satellite Town, and is now divided into Old Town and New Town by State Highway 9, the Doddaballapur Road.
- It is a gateway on the road to Kempegowda International Airport, since Bellary Road and NH-44 run north through the locality, so a large volume of airport and intercity traffic passes its main stops every day.
- Its character is built around education, defence, and industry: a cluster of schools and colleges, the Yelahanka Air Force Station that hosts the Aero India air show, training centres of the BSF and CRPF, and the Rail Wheel Factory.
A branded BMTC bus works Yelahanka all day, seen by the riders on board and by every commuter, motorist and pedestrian around it, at a fraction of the cost of static outdoor.
Areas & Landmarks Inside Yelahanka
Two arterial roads carry the bulk of bus movement through Yelahanka, Bellary Road on the airport axis and Doddaballapur Road across the township. Buses on these stretches pass the colleges, the malls, the defence gates, and the bus and rail interchange, which is what makes them the high-visibility routes.
| Category | Inside Yelahanka |
|---|---|
| Main roads & junctions | Bellary Road (NH-44) on the airport axis, Doddaballapur Road (SH-9), the New Town phases and sectors, Allalasandra Gate, Kogilu Cross, and the KIAL Expressway fringe |
| Education | Delhi Public School, National Public School, Greenwood High, Reva University, Sir MVIT, the Veterinary College, and the GKVK agricultural campus |
| Defence & industry | Yelahanka Air Force Station, the BSF training centre, the CRPF training school, and the Rail Wheel Factory |
| Malls & retail | RMZ Galleria on Bellary Road, Esteem Mall near the Military Dairy Farm side, Bhartiya Mall at Bhartiya City, and D-Mart |
| Lakes & open spaces | Yelahanka Lake, Allalasandra Lake, and Attur Lake, popular for walking and birdwatching, plus the Padukone Dravid sport centre nearby |
| Residential clusters | Yelahanka New Town phases and sectors, Yelahanka Old Town, Bhartiya City, and the gated communities along the airport corridor |
| Transit anchors | The Yelahanka Satellite Town bus station and depot, Yelahanka Junction railway station for suburban rail, and the KSRTC services toward the northern districts |
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Bus Routes That Pass Through Yelahanka
Yelahanka sees three kinds of bus flow: local township routes from its own depot, long city routes that terminate here, and the airport and intercity services that pass along Bellary Road. The routes below are the high-frequency ones covering the township, the airport axis, and the city link. Numbers and exact stops are simple to verify on Google Maps or BMTC route search by entering a from-and-to point through Yelahanka.
| Route number(s) | Connects | Key Yelahanka points covered |
|---|---|---|
| 401, 401K, 401AF, 401MK | Kengeri to Yelahanka Old Town and Santhe Circle | Long cross city routes ending in the township, covering the Old Town and central stops |
| 402, 402B | Yelahanka New Town to the city | New Town 5th Phase, Allalasandra Gate, GKVK, Byatarayanapura, then Hebbal and Mekhri Circle |
| 285M, EXP-285M | Majestic to Doddaballapur | Yelahanka and NES on the way north toward Rajanukunte and Doddaballapur |
| 298 series | City to Chikkaballapur | Yelahanka, NES, and Rajanukunte on the northern axis |
| G-9 (Big10) | Cubbon Road to Yelahanka New Town | The Bellary Road trunk straight into the New Town |
| KIA-7A, KIA-9, KIA-11 (Vayu Vajra) | City to Kempegowda International Airport | Byatarayanapura, Jakkur Cross, Allalasandra, Yelahanka Police Station, Kogilu Cross, and the IAF stop on Bellary Road |
| MF-401 | Yeshwanthpur TTMC to Yelahanka Old Town | A feeder link from the Old Town toward the Yeshwanthpur interchange |
| KSRTC services | Yelahanka to Doddaballapur, Devanahalli, and Chikkaballapur | Intercity buses passing the township on the way to the northern districts |
- The 401 and 402 families are the backbone for the township itself, since they start or end in Yelahanka and thread the New Town phases, the Old Town, and the Allalasandra and GKVK stops.
- Bellary Road is the busiest stretch because every Vayu Vajra airport bus and most northern intercity services pass the same Yelahanka stops, so a branded bus here is seen by local, airport, and intercity crowds at once.
Route numbers and coverage compiled from public BMTC route listings and map-based route search for the Yelahanka area; services and frequencies are revised by BMTC from time to time.
Major Bus Stops Inside Yelahanka
Stops cluster along Bellary Road and around the township bus station. These are the busiest, where college, residential, defence, and airport corridor footfall meet, so a branded bus halting here gets long viewing windows from a waiting crowd.
| Bus stop | What sits around it |
|---|---|
| Yelahanka Satellite Town | The township bus station and depot, the main interchange where local routes start and terminate |
| Yelahanka Police Station | A central junction on Bellary Road with steady all day traffic |
| Allalasandra / Allalasandra Gate | A busy node near the New Town and the lake, on the airport axis |
| GKVK Gate | The agricultural university campus entrance with student and staff footfall |
| Byatarayanapura (Bellary Road) | A high traffic Bellary Road stop on the southern, city facing edge |
| Kogilu Cross | A junction toward the northern residential and college belt |
| Jakkur Cross | Near the Jakkur aerodrome and the surrounding residential pockets |
| Yelahanka New Town 5th Phase | A dense residential phase served by the local 402 routes |
| Yelahanka Old Town | The original town core with markets and older residential streets |
| IAF (Indian Air Force) | The Air Force Station stop on Bellary Road, busy during Aero India |
| Veterinary College | A college and institutional stop with student footfall |
Footfall & Bus Commuters in Yelahanka
- Yelahanka mixes a large student population from its schools and colleges, working professionals who commute south on Bellary Road toward Hebbal and the Manyata and Kirloskar business parks, and the residents of its fast growing New Town layouts.
- It has no operating metro yet, the Yelahanka station on the Blue Line is under construction along with the airport corridor, so for now BMTC buses, KSRTC intercity services, and the Yelahanka Junction suburban rail carry most public commuting.
- Bellary Road adds a steady stream of airport corridor traffic, since every Vayu Vajra airport bus and the northern intercity services pass the same Yelahanka stops, widening the crowd that sees a branded bus here.
- A separate bus ridership figure for Yelahanka is not published, but for scale BMTC sells more than 30 lakh tickets a day across the city, and Yelahanka's depot and Bellary Road position make it a busy northern interchange.
Who Sees the Buses in Yelahanka
| Audience | Where they are in Yelahanka |
|---|---|
| Students and faculty | The school and college belt, including Reva University, Sir MVIT, the Veterinary College, and the GKVK campus |
| Working professionals | Commuters on Bellary Road heading to Hebbal, Manyata Tech Park, Kirloskar Business Park, and the city |
| Resident families | The New Town phases and sectors, the Old Town, Bhartiya City, and the airport corridor gated communities |
| Defence and institutional staff | The Air Force Station, the BSF and CRPF training centres, and the Rail Wheel Factory |
| Airport corridor travellers | On Bellary Road, heading to and from Kempegowda International Airport |
| Service and gig workers | Across the township, with heavy reliance on BMTC for daily travel |
How to run a BMTC bus branding campaign
Five simple steps from enquiry to a live, tracked campaign on Bengaluru's buses.
- 1
Pick your area & audience
Tell us the Bengaluru area or corridor you want to reach and who you're targeting, IT professionals, shoppers, students or residents.
- 2
Choose a format
Select a format, full bus wrap, rear panel, side panel or premium AC/Vajra service, based on your budget and the impact you want.
- 3
Select routes & bus count
We map the high-frequency routes and stops that cover your audience and recommend how many buses to brand.
- 4
Approve the creative
Share your artwork (or we help design it). We prepare it to BMTC specifications and get the approvals.
- 5
Go live & get proof
We print, wrap and deploy the buses, then share proof of display so you can see your brand on the road.
Bus Branding Glossary
- Full bus branding (wrap)
- A full vehicle wrap covering both sides and the rear of the bus, the highest-impact, most visible format.
- Bus back / rear branding
- Advertising on the rear panel of the bus, in the line of sight of traffic queued behind it at signals and junctions.
- Side panel branding
- Branding on one or both side panels of the bus body, facing pedestrians and parallel traffic along the route.
- Vajra / AC service
- BMTC's premium air-conditioned (Volvo / Vayu Vajra) services, carrying a higher-income commuter set on IT and airport corridors.
- TTMC
- Traffic and Transit Management Centre, a large BMTC bus terminal where many routes start, terminate and interchange.
- Depot
- The BMTC facility where buses are parked, serviced and from which many local routes originate.
- Dwell time
- How long a bus stays in view of a stationary crowd, at a stop, signal or in slow traffic, which lengthens brand exposure.
- Corridor
- A main arterial road (e.g. the Outer Ring Road or Hosur Road) that a bus route runs along, defining who sees the branding.
Bus Branding in Yelahanka, FAQs
Which BMTC bus routes are best for branding in Yelahanka?＋
Some of the high-frequency BMTC routes through Yelahanka are 401, 401K, 401AF, 401MK, 402, 402B, 285M, EXP-285M, 298 series, among others, these cover the busiest stops and corridors. We map your campaign to the exact routes and buses that reach the audience you want.
Who will see my bus branding in Yelahanka?＋
Branded buses in Yelahanka are seen by Students and faculty, Working professionals, Resident families and other commuters, through the working day and on weekends, both the riders on board and the road traffic and pedestrians around each bus.
How much does bus branding in Yelahanka cost?＋
Pricing depends on the format (full bus wrap, rear panel, side panel or AC/Vajra service), the number of buses and the campaign duration. Share your details above and we'll send a quote with volume discounts and a route plan for Yelahanka in a minute.
How do I start a bus branding campaign in Yelahanka?＋
Tell us the part of Yelahanka you want to reach and your budget, pick a format and routes, approve the creative, and we run the campaign and share proof of display. The quickest way to begin is to send an enquiry on this page.
What areas are near Yelahanka for bus branding?＋
Campaigns in Yelahanka are often combined with nearby areas such as Hebbal for wider reach across the corridor. We cover every major Bengaluru neighbourhood.
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Bus Branding Across Bengaluru
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Outdoor & Transit Advertising Specialists · Bengaluru
We plan, design and run BMTC bus branding campaigns across every major Bengaluru corridor, matching brands to the routes, formats and audiences that deliver the most visibility.
Planning bus branding on Yelahanka routes?
Tell us the parts of Yelahanka you want to reach, the New Town phases and the Satellite Town bus station, the college and GKVK belt, the Bellary Road airport corridor, or the Old Town and Doddaballapur Road stretch, and we'll help you pick the routes and buses that reach that audience.