Bus Branding in HSR Layout
HSR Layout, short for Hosur Sarjapur Road Layout, is a planned seven-sector grid in South East Bengaluru that grew from a quiet suburb into the city's second startup hub after Koramangala. It sits on the edge of the Outer Ring Road near Silk Board, draws a heavy dining and fitness crowd to 27th Main and 19th Main, and is still waiting on its metro. Buses on the sector mains and the ring road carry most of that movement, so this page lays out what is inside HSR, which routes pass through it, where the busiest stops are, and who the buses reach.
HSR Layout at a Glance
- HSR was laid out by the BDA in the mid 1980s on land reclaimed near Agara Lake, with a clean grid of numbered sectors, mains, and crosses that keeps it easier to navigate than the older parts of the city.
- It is widely called the new startup gateway of Bengaluru, with unicorns such as Udaan, Cult.fit, and KhataBook scaling from here and a dense band of coworking spaces along 27th Main, 17th Cross, and the Sector 1 to 3 commercial belt.
- 27th Main and 19th Main have grown into busy dining, cafe, and fitness streets that pull crowds from across the city in the evenings, while Agara Lake anchors the morning walking and jogging footfall.
Areas & Landmarks Inside HSR Layout
The sector mains and the ring road edge carry almost all bus movement through HSR. Buses on these stretches pass the startup offices, the dining and fitness streets, and the Agara interchange, which is what makes them the high-visibility routes.
| Category | Inside HSR Layout |
|---|---|
| Main roads & junctions | 27th Main, 19th Main, 17th Cross, 24th Main, the Outer Ring Road stretch from Agara to Silk Board, BDA Complex Sector 6, Agara Junction, and the Hosur Road edge |
| Startup & office clusters | The Sector 1 to 3 commercial belt, the Sector 3 unicorn anchors, and coworking brands such as BHIVE, Awfis, WeWork, and IndiQube along 27th Main and 17th Cross |
| Retail, dining & fitness | The 27th Main and 19th Main high streets with cafes, restaurants, bakeries, fitness studios, and high street fashion stores |
| Parks & landmarks | Agara Lake with its jogging track, the HSR Sector 4 Park, and the Basaveshwara Gayatri Temple in Sector 2 |
| Hospitals & education | Neighbourhood clinics and hospitals across the sectors, with colleges on the Sarjapur Road and ORR edges |
| Residential clusters | Sectors 1 to 7, Somasundara Palya, and the mix of BDA bungalows and apartment blocks across the grid |
| Transit anchors | The Agara BMTC Depot and terminus in Sector 4, the HSR BDA Complex stop on the Ring Road, and the Agara metro station under construction on the ORR |
Bus Routes That Pass Through HSR Layout
HSR is served partly by routes that run into its sectors from the city and partly by the Outer Ring Road services that pass its Agara and BDA Complex edges. Its own Agara depot anchors many of these. The routes below are the high-frequency ones covering the sectors, the ring road, and the airport link. Numbers and exact stops are easy to verify on Google Maps or BMTC route search by entering a from-and-to point through HSR.
| Route number(s) | Connects | Key HSR points covered |
|---|---|---|
| 348, 348B, 348H, 348F | Majestic to the HSR sectors | Parangipalya in Sector 2, HSR 19th Main and 13th Cross in Sector 1, and Agara |
| 340A | HSR Sector 2 to the city | Sector 2, then on toward KG Road and the central business district |
| K3 | Basaveshwaranagar to HSR 1st Sector | 27th Main and the CPWD Quarters in the 1st Sector |
| K5 | HSR BDA Complex to Bagalagunte | BDA Complex in Sector 6, then out toward the north west |
| 234B, 500M | City and Mysore Road to the Agara depot | Agara BMTC Depot in Sector 4 |
| 500, 500CA | Outer Ring Road trunk services | HSR BDA Complex on the Ring Road, Agara Junction, then Silk Board, Bellandur, and Marathahalli |
| 501G | Agara to Iblur | The Agara and Sarjapur Road edge |
| C1, C12, 505 | Silk Board and Electronic City connectors | The Silk Board and Agara edge toward Electronic City |
| KIA-7, BIAS-7 | HSR to Kempegowda International Airport | HSR BDA Complex in Sector 6 and the 27th Main side, then on toward the airport |
- The 348 family running into the sectors and the 500 series on the ring road are the workhorses for HSR, since together they cover both the interior sector stops and the high traffic Agara and Silk Board edges.
- Because HSR sits at the junction of Hosur Road and the ORR, a large volume of through traffic passes its Agara and BDA Complex edges on routes heading to Silk Board, Electronic City, and the eastern tech belt, beyond the buses that start from its own depot.
Route numbers and coverage compiled from public BMTC route listings and map-based route search for the HSR Layout area; services and frequencies are revised by BMTC from time to time.
Major Bus Stops Inside HSR Layout
Stops sit along the sector mains and cluster around Agara and the BDA Complex. These are the busiest, where startup, dining, fitness, and ring road footfall meet, so a branded bus halting here gets long viewing windows from a waiting crowd.
| Bus stop | What sits around it |
|---|---|
| Agara Junction | The main ring road interchange feeding HSR, with the bus terminus and the under construction metro station alongside |
| HSR BDA Complex (Sector 6, Ring Road) | A major commercial and commuter node on the ring road edge, ringed by shops and offices |
| Agara BMTC Depot (Sector 4) | The depot where many HSR routes start or terminate |
| 27th Main | The dining, cafe, and coworking spine, with the heaviest evening and weekend crowd |
| 19th Main and 13th Cross (Sector 1) | A high street and retail stretch with steady footfall |
| Parangipalya (Sector 2) | A residential and commercial node on the city facing side |
| 17th Cross | A commercial and coworking stretch in the central sectors |
| Somasundara Palya | A dense residential pocket feeding into the layout |
| Power Station Junction | A connecting node toward Kudlu Gate and the southern edge |
| Silk Board edge | The high traffic junction where ORR routes pass on the way in and out of HSR |
Footfall & Bus Commuters in HSR Layout
- HSR carries a large young professional working population built around its startup and coworking belt, alongside the residents of its seven sectors, so the daytime crowd is heavily skewed toward tech and operations workers.
- It has no operating metro yet — the Agara station on the Blue Line along the ring road is still under construction — so for now BMTC buses and the ORR services carry most public commuting, with the Agara depot anchoring routes.
- 27th Main and 19th Main pull a strong evening and weekend dining, fitness, and shopping crowd from beyond HSR itself, while Agara Lake and the sector parks add early morning footfall.
- A separate bus ridership figure for HSR is not published, but for scale BMTC sells more than 30 lakh tickets a day across the city, and HSR's depot and ring road position place it among the busier southern pockets.
Who Sees the Buses in HSR Layout
| Audience | Where they are in HSR Layout |
|---|---|
| Startup founders and teams | The Sector 1 to 3 offices and the coworking spaces along 27th Main and 17th Cross |
| Young professionals | Across the sectors, many commuting on the ring road to Electronic City, Bellandur, and Sarjapur Road |
| Diners, fitness, and shopping crowd | The 27th Main and 19th Main streets, mainly evenings and weekends |
| Resident families | The seven sectors, the BDA bungalows, and the apartment blocks across the grid |
| Walkers and lake goers | Agara Lake and the sector parks, mostly early mornings |
| Service and gig workers | Across the layout, with heavy reliance on BMTC for daily travel |
Planning bus branding on HSR Layout routes?
Tell us the parts of HSR you want to reach — the Sector 1 to 3 startup belt, the 27th Main and 19th Main dining and fitness streets, the Agara depot and ring road edge, or the Silk Board through traffic — and we'll help you pick the routes and buses that reach that audience.