Bus Branding in Old Airport Road
Old Airport Road is a major arterial corridor in East Bengaluru, running about 17 km from the Trinity and Victoria Road end past the old HAL Airport toward Marathahalli and Varthur. It took its present name after the airport shifted to Devanahalli, and it remains a key high accessibility link between the central city and the Whitefield tech belt. The corridor is lined with hospitals, premium hotels, the HAL campus, apartment complexes, and offices. This page lays out what sits along Old Airport Road, which routes run it, where the busiest stops are, and who the buses reach.
We hold exclusive partnership rights for bus branding across Bengaluru and the whole of Karnataka, so your Old Airport Road campaign runs through one accountable partner from planning to proof of display.
Old Airport Road at a Glance
- Old Airport Road, officially Madivala Machideva Road, runs from the Trinity Church Road and Victoria Road junction to the HAL Airport, Marathahalli, and onward to Varthur, about 17 km in all.
- It was renamed after the city's airport moved to Devanahalli, but stays one of the most significant east side roads for its accessibility toward Whitefield.
- It carries a heavy concentration of hospitals, premium hotels, the HAL campus, the ISRO satellite centre, and apartment and office complexes, and is known as one of the busier traffic stretches in the city.
A branded BMTC bus works Old Airport Road all day, seen by the riders on board and by every commuter, motorist and pedestrian around it, at a fraction of the cost of static outdoor.
Areas & Landmarks Along Old Airport Road
The corridor strings hospitals, hotels, and the HAL campus along its length, with offices and apartments between them. Buses running the full road pass all of these in one stretch, which is what makes the corridor itself the high-visibility asset.
| Category | Along Old Airport Road |
|---|---|
| Hospitals & health | Manipal Hospital, the Command Hospital Air Force, and the medical clusters along the road |
| Hotels & hospitality | The Leela Palace, Sterlings MAC Hotel, and the premium hotels along the corridor |
| HAL & institutional | The HAL Airport campus and main gate, the ISRO satellite centre, and the cantonment land |
| Residential & retail | The Diamond District apartments, the Total Mall, Nilgiris supermarket, and the apartment and office complexes |
| Roads & junctions | The Trinity and Domlur end, Kodihalli, Murugeshpalya, the HAL main gate, and the Marathahalli Bridge end |
| Onward corridors | The link to Marathahalli and the ORR one way, and MG Road and the central business district the other |
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Bus Routes That Run Along Old Airport Road
The corridor has its own route family, the 320 to 339 series running from MG Road to HAL and Kadugodi, with the airport services and cross routes joining it. The routes below are the high-frequency ones. Numbers and exact stops are simple to verify on Google Maps or BMTC route search by entering a from-and-to point along Old Airport Road.
| Route number(s) | Connects | Key Old Airport Road points covered |
|---|---|---|
| 320 to 339 series | MG Road to HAL, Marathahalli, and Kadugodi | The full corridor, Domlur, Manipal Hospital, HAL, to Marathahalli |
| 333 series | City to ITPL via Old Airport Road and Marathahalli | The HAL, Marathahalli, and Kundalahalli stops |
| 334 series | Indiranagar and the corridor to ITPL via Whitefield | The Diamond District, Manipal, HAL, and Marathahalli stops |
| KIAS-6 airport service | Marathahalli and the corridor to Kempegowda International Airport | The HAL main gate, Manipal Hospital, and Domlur stops toward the airport |
| BIAS and ITPL company routes | The corridor to ITPL via Marathahalli | The Mayo Hall, Domlur, Diamond District, and HAL stops |
| 201 series | The corridor and HAL side to Koramangala and Domlur | The HAL and Old Airport Road facing stops |
- The 320 to 339 family is the spine, running the full road from MG Road to HAL, so a single branded bus crosses the hospitals, the hotels, the HAL campus, and the offices in one trip.
- Old Airport Road is known as one of the city's busier traffic stretches, so buses spend long minutes in slow traffic, which lengthens the time the branding stays visible.
Route numbers and coverage compiled from public BMTC route listings and map-based route search for the Old Airport Road corridor; services and frequencies are revised by BMTC from time to time.
Major Bus Stops on Old Airport Road
Stops run the length of the road, clustering at the hospitals, the hotels, and the HAL gates. These are the busiest, where patient, office, and through footfall meet, so a branded bus halting here gets long viewing windows from a waiting crowd.
| Bus stop | What sits around it |
|---|---|
| Domlur | The western end stop near the Inner Ring Road and Embassy Golf Links |
| Diamond District | An apartment and office stop near the hotels |
| Manipal Hospital | The hospital stop opposite the Leela Palace, with very high footfall |
| Kodihalli | A commercial and residential stop on the corridor |
| Murugeshpalya | A dense residential and PG stop near HAL |
| HAL Main Gate | The HAL campus gate stop with shift footfall |
| Konena Agrahara | A residential stop toward the HAL side |
| New Tippasandra | A residential stop off the corridor |
| Marathahalli Bridge | The eastern end junction stop toward the ORR |
Footfall & Bus Commuters on Old Airport Road
- Old Airport Road's audience is varied for a single road, hospital patients and visitors, hotel and hospitality guests, the HAL and ISRO workforce, office workers, and the residents of the apartment complexes.
- The hospitals and hotels keep footfall high through the day and beyond office hours, with Manipal and the Leela stretch busy almost continuously.
- It has no metro running on the corridor itself, with the nearest links at Indiranagar and the central stations, so BMTC buses and the airport services carry the bulk of the public commute here.
- A separate bus ridership figure for Old Airport Road is not published, but for scale BMTC sells more than 30 lakh tickets a day across the city, and this corridor is one of the busiest east side arterials.
Who Sees the Buses on Old Airport Road
| Audience | Where they are on Old Airport Road |
|---|---|
| Hospital patients and visitors | At Manipal Hospital, the Command Hospital, and the medical clusters |
| Hotel and hospitality guests | At the Leela Palace, Sterlings MAC, and the corridor hotels |
| HAL and ISRO workforce | At the HAL campus and the ISRO satellite centre |
| Office and apartment residents | At the Diamond District and the office and apartment complexes |
| Through commuters | Travelling between the central city and Marathahalli and Whitefield |
| Service and gig workers | Along the corridor, with heavy reliance on BMTC for daily travel |
How to run a BMTC bus branding campaign
Five simple steps from enquiry to a live, tracked campaign on Bengaluru's buses.
- 1
Pick your area & audience
Tell us the Bengaluru area or corridor you want to reach and who you're targeting, IT professionals, shoppers, students or residents.
- 2
Choose a format
Select a format, full bus wrap, rear panel, side panel or premium AC/Vajra service, based on your budget and the impact you want.
- 3
Select routes & bus count
We map the high-frequency routes and stops that cover your audience and recommend how many buses to brand.
- 4
Approve the creative
Share your artwork (or we help design it). We prepare it to BMTC specifications and get the approvals.
- 5
Go live & get proof
We print, wrap and deploy the buses, then share proof of display so you can see your brand on the road.
Bus Branding Glossary
- Full bus branding (wrap)
- A full vehicle wrap covering both sides and the rear of the bus, the highest-impact, most visible format.
- Bus back / rear branding
- Advertising on the rear panel of the bus, in the line of sight of traffic queued behind it at signals and junctions.
- Side panel branding
- Branding on one or both side panels of the bus body, facing pedestrians and parallel traffic along the route.
- Vajra / AC service
- BMTC's premium air-conditioned (Volvo / Vayu Vajra) services, carrying a higher-income commuter set on IT and airport corridors.
- TTMC
- Traffic and Transit Management Centre, a large BMTC bus terminal where many routes start, terminate and interchange.
- Depot
- The BMTC facility where buses are parked, serviced and from which many local routes originate.
- Dwell time
- How long a bus stays in view of a stationary crowd, at a stop, signal or in slow traffic, which lengthens brand exposure.
- Corridor
- A main arterial road (e.g. the Outer Ring Road or Hosur Road) that a bus route runs along, defining who sees the branding.
Bus Branding in Old Airport Road, FAQs
Which BMTC bus routes are best for branding in Old Airport Road?＋
Some of the high-frequency BMTC routes through Old Airport Road are 320 to 339 series, 333 series, 334 series, KIAS-6 airport service, among others, these cover the busiest stops and corridors. We map your campaign to the exact routes and buses that reach the audience you want.
Who will see my bus branding in Old Airport Road?＋
Branded buses in Old Airport Road are seen by Hospital patients and visitors, Hotel and hospitality guests, HAL and ISRO workforce and other commuters, through the working day and on weekends, both the riders on board and the road traffic and pedestrians around each bus.
How much does bus branding in Old Airport Road cost?＋
Pricing depends on the format (full bus wrap, rear panel, side panel or AC/Vajra service), the number of buses and the campaign duration. Share your details above and we'll send a quote with volume discounts and a route plan for Old Airport Road in a minute.
How do I start a bus branding campaign in Old Airport Road?＋
Tell us the part of Old Airport Road you want to reach and your budget, pick a format and routes, approve the creative, and we run the campaign and share proof of display. The quickest way to begin is to send an enquiry on this page.
What areas are near Old Airport Road for bus branding?＋
Campaigns in Old Airport Road are often combined with nearby areas such as Domlur, Indiranagar, Marathahalli, MG Road, Kundalahalli for wider reach across the corridor. We cover every major Bengaluru neighbourhood.
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Outdoor & Transit Advertising Specialists · Bengaluru
We plan, design and run BMTC bus branding campaigns across every major Bengaluru corridor, matching brands to the routes, formats and audiences that deliver the most visibility.
Planning bus branding on Old Airport Road routes?
Tell us the stretch you want to reach, the Manipal and hospital cluster, the Leela and hotel belt, the HAL campus and ISRO side, or the full run from Domlur to Marathahalli, and we'll help you pick the routes and buses that reach that audience.